Privacy Policy.
How LZ Ambiental collects, uses, and protects the personal data processed through this website, in compliance with the LGPD.
1. Who we are
LZ Ambiental Consultoria e Serviços Ltda (CNPJ 12.461.918/0001-17), with offices in Porto Alegre/RS and São Paulo/SP, is the controller of the personal data processed through this website.
2. Data we collect
We collect the data you provide when filling out forms or contacting us, such as first name, last name, email, phone number, company, job title, project name, and the description of your need. We also automatically collect browsing data, which may include pages visited, device and browser type, visit origin, campaign parameters (for example, utm_source, utm_medium, and utm_campaign), and interactions performed on the website.
3. Purpose and legal basis
Data submitted through the forms is used to handle your request, analyze the demand, and prepare a possible commercial proposal, as well as to respond to inquiries and send related communications. Browsing data is used to measure website performance, understand the origin of visits, and improve the experience. Processing is based on consent, the performance of pre-contractual measures, and legitimate interest, in accordance with the LGPD.
4. Cookies and measurement tools
We use cookies and measurement technologies for the operation of the website, for usage analysis, and for outreach. To manage these technologies we use Google Tag Manager, and we may use Google Analytics 4 and Google Ads, as well as cookies or analytics and advertising measurement technologies and campaign parameters to identify the origin of commercial requests.
Necessary cookies remain always active, as they are essential to the operation of the website. Analytics cookies and marketing cookies depend on your choice in the cookie banner: until you allow them, they remain disabled. You can change your preferences at any time through the “Cookies” link available in the website footer.
We do not send to Google the personal data entered in the forms. The information from these forms is used for service, demand analysis, and the preparation of a possible proposal.
5. Sharing
We do not sell personal data. We may share it with service providers that support the operation of the website and customer service, always under confidentiality obligations, or when required by law.
To process requests submitted through the website forms, LZ Ambiental may use a specialized technology provider for receiving and forwarding messages. When authorized by you in the cookie banner, browsing data may be processed by measurement and advertising providers, such as Google, for analytics and outreach purposes. Processing or storage by technology providers will observe the applicable measures and conditions.
6. Data subject rights
Under the LGPD, you may request access, correction, anonymization, portability, or deletion of your data, as well as withdraw your consent. To exercise your rights, contact us at the email address below.
7. Security and retention
We adopt technical and organizational measures to protect personal data and retain it only for as long as necessary to fulfill the stated purposes or as required by law.
8. Contact and updates
For questions or requests related to personal data, write to lz@lzambiental.com.br. This policy may be updated periodically.
Last updated: July 30, 2026.

